Recording: PIM platform in the construction industry - AB Bechcicki Implementation Case Study

Building Better Product Data – Webinar Replay

How can the construction industry turn product information into a real sales advantage? In this session, Ergonode experts – joined by Marlena Żurawska-Szuter from AB Bechcicki – explored how structured, consistent, and easily accessible product data can unlock growth in the B2B construction market.

Why Watch

Better data means better sales.
It may sound like a promise, but for many construction companies, it’s already a reality. With clear, unified product information, teams can streamline workflows, reduce errors, and deliver a smoother experience for customers and distributors alike.

During this session, you’ll learn:

• Why product information matters in B2B construction sales.
• How PIM systems help manage complex product catalogs and technical data.
• Real challenges faced by the construction industry — inconsistent supplier data, complex validation processes, and scattered Excel sheets.
• How to build a single source of truth for your products to improve both internal efficiency and customer experience.
• A real-world PIM implementation story from AB Bechcicki – one of Poland’s leading construction suppliers.

Special Guest

Marlena Żurawska-Szuter, E-commerce Director at AB Bechcicki, joined Kamil Niedziewicz from Ergonode to share hands-on insights from their digital transformation journey.

Together, they discussed how PIM supports data consistency, internal operations, and multichannel sales in the construction industry.

Who Should Watch

This webinar is for construction industry professionals, including:

• E-commerce managers and digital sales teams
• B2B distributors and manufacturers
• Suppliers of finishing materials and building products
• Companies selling across multiple markets or channels

Watch the Recording

Learn how to lay the foundations for efficient product data management — and see how a well-structured PIM system can become a growth engine for your construction business.‍

Watch the full webinar replay below (choose auto-generated subtitles).