Upcoming
December 16, 2025
CET
Polish
Incorrect Product Data Can Cost a Fortune - A Webinar about how a PIM systems protects your brand
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Faulty product data can cost you millions — here's how a PIM protects your business
One wrong parameter on a product card can trigger a seven-figure fine, a lawsuit, or a marketplace ban. Watch the recording to see exactly where these errors come from — and how companies are closing the gap with a proper PIM.
On demand · ~45 min · Recorded in Polish, English subtitles available on request
Everything you need to know
No fixed date — this session is fully on demand. Register once and watch whenever it suits you.
Mistakes get expensive fast when you scale without preparation
Incorrect product data is already costing companies dearly — in extreme cases, losses have reached 50 million PLN. Regulatory requirements around product data keep tightening, which squeezes businesses from both sides: the real risk of penalties for non-compliance and misleading customers on one hand, and the pressure to bring products to market quickly — because the competition never sleeps — on the other.
The price of chaos: legal risk
A few years ago, the Polish B2B market was shaken by the case of a well-known construction manufacturer who — due in part to incorrect product data — sold a product with the wrong parameters, effectively misleading customers. The result: a multimillion-złoty penalty from the Polish Office of Competition and Consumer Protection (UOKiK), plus serious reputational damage. We unpack this case, and others, in the recording.
See exactly how UOKiK traced this back to a single spreadsheet field.
A conversation you've probably had
This is what "harmless" data chaos actually looks like inside a team — one spreadsheet, four job titles, and no single source of truth.
Recognize this thread? The recording shows how to stop it before it starts.
"Frozen cash" and time-to-market
Every day a product sits in an onboarding backlog is a day your trade credit clock keeps ticking.
Without a PIM
The time it typically takes to pay off trade credit — while unfinished, unstructured product data sits frozen in warehouses and spreadsheets, delaying launch.
With Ergonode PIM
A real onboarding backlog reduced to zero, freeing the team to focus on content quality instead of chasing missing attributes.
Curious what that backlog would look like on your own catalog?
Invisible to AI
Shoppers increasingly discover products through AI assistants before they ever reach a search engine. If your product data isn't structured for that, you're invisible where it counts.
| Referring source | Category | Traffic share | |
|---|---|---|---|
| chatgpt.com | AI chatbots & tools | 33.60% | |
| pepper.pl | Ecommerce & shopping | 28.73% | |
| gemini.google.com | AI chatbots & tools | 8.69% | |
| google.pl | Search engines | 7.84% | |
| volta.com.pl | Construction & maintenance | 5.58% |
Want your catalog to be readable by AI shopping assistants, not just search engines?
Safety and profit come from the same data
The same product record that keeps you out of legal trouble is what turns into revenue on your distributor's shelf.
"[…] the data meets the standard. We're moving into an advertising model. From now on, we earn not just on margin — but on clicks."
See how the same clean data protects you and pays for itself.
Beyond the horror stories
The most common product-data pitfalls — often more dangerous than the regulations themselves.
How to build product data that meets current requirements, including GPSR.
Which types of product data are mission-critical today — and why missing them kills sales faster than ever.
What "notebook syndrome" is, and how better data governance protects your business from chaos.
All of this is covered in the recording — start whenever you're ready.
Who's guiding the session
Kamil Niedziewicz
Works with brands and agencies across Europe on structuring product data for scalable, compliant ecommerce growth.
Tomasz Grzemski
Leads Macopedia's B2B ecommerce & PIM implementation practice, drawing on real client rollouts across regulated industries.
Macopedia — Premium Ergonode Partner
14+ years turning product-data chaos into scalable ecommerce
Macopedia is one of the leading B2B ecommerce & PIM implementation agencies in Poland. Together with Ergonode, they deliver projects that redefine how companies work with product information — and that practical, in-the-trenches perspective is exactly what this session shares.
Want a second opinion on your own product-data setup?
Ready to stop firefighting product data?
Watch the full recording on demand, or skip straight to seeing Ergonode PIM on your own catalog.
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