Podcast: Search without data simply doesn’t work - how can you fix it?

When Search Isn’t Enough: On the Synergy Between PIM and Search in the Latest Episode of “E-commerce in a box”

In the newest episode of the podcast “E-commerce in a box”, Marta Kwiatkowska from Luigi’s Box invited Kamil from Ergonode to discuss what truly influences the quality of search results in e-commerce - and why even the best search engine can’t save the day when product data starts… living its own life.

Below is the YouTube version of the episode (we recommend using the automatically generated subtitles for non-Polish speakers):

More Blocks, Better Build

A search engine can be a powerful driver of conversion - but only when it has the right fuel: data.

And working with product data is a bit like building with LEGO.

If you only have a handful of blocks, you won’t build what the customer actually expects.

Only when you add more elements - attributes, descriptions, relations, keywords - does the final structure become complete and understandable for both the customer and the search engine.

Take the example of a face cream:

If your data doesn’t include that a “regenerating cream” is also a “soothing cream,” a “face cream,” and a “cream with high urea content,” the search engine won’t be able to connect these concepts when a customer searches for something very specific.

“Communication Ping-Pong”: When Do Companies Really Need a PIM?

The conversation also touches on a challenge familiar to all growing e-commerce businesses:

the moment an organization starts losing control over product information.

Data comes from countless sources - manufacturers, logistics partners, marketing teams, category managers, SEO specialists, UX teams.

Everyone has their own spreadsheets, their own definitions, their own priorities.

At Ergonode, we call this “communication ping-pong” - a constant back-and-forth between teams, where ultimately nobody holds the full picture.

The result?

Inconsistent descriptions, incorrect attributes, difficult filtering, more customer questions, and in extreme cases—real operational costs and product returns.

That’s usually the point when companies realize they need a PIM.

Search + PIM = More Relevant Results and Smarter Selling

Luigi’s Box can deliver highly accurate search results and personalization - but only when it receives complete, structured product data.

Ergonode, in turn, organizes, standardizes, and enriches this information, ensuring that the entire organization works from a single source of product truth.

Only the combination of these two worlds unlocks the full potential:

• faster and more accurate search,
• better alignment with user intent,
• fewer errors and duplications,
• measurable increases in conversion.

We invite you to listen to the full conversation.