Why PIM?

In today fast moving digital era efficient management of product catalogs build strong foundations for growing businesses. Ergonode PIM will power-up your business growth.

PIM stands as a core platform for digital transformation

When you think of a digitized product you have to be aware that actually you don't see the real product, you only see an imagination of it based on the data provided to you. This data is called product information.

In the case of the shoe visible on the screen, we can only imagine how comfortable it can be, how good it can be to run in, and how perfectly it will match our outfit. But it's still our imagination. And that's the real challenge in digitizing products. To build such an image that reflects reality as closely as possible and at the same time convinces us to buy.

Learn more about PIM


of online customers identify buying problems with product presentation


of customers recognize accurate product description as the most important purchasing factor


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Key steps to success with a PIM solution

Business Requirements Gathering


Now and beyond processes

Think about actual way of working with product, set the structure of your product data and design the flow of your catalog enrichment.

Read how to collect PIM requirements

Finding the PIM platform


Choose the right PIM platform

Of course Ergonode is the best fit for your business!

More about Ergonode PIM

Implementation and Delivery


Find the right implementation partner

Ergonode has a huge community in whole Europe. Choose the partner that fits you the best.

See solution partners

Excellence Work


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Here’s the answer to the most common questions

What is DPP?

The Digital Product Passport (DPP) is a digital record that provides comprehensive information about a product throughout its lifecycle. It includes details such as materials used, manufacturing processes, energy efficiency, and disposal instructions. The DPP aims to enhance transparency, sustainability, and circularity by enabling better tracking and management of product information across supply chains and throughout the product's lifespan.

What is the difference between PIM and ERP?

PIM (Product Information Management) systems focus on managing product data like descriptions and pricing across sales channels. ERP (Enterprise Resource Planning) systems handle broader business functions like finance and supply chain management. While PIM specializes in product data, ERP covers various business operations.

What is the difference between PIM and CMS

PIM (Product Information Management) systems focus on organizing product data like descriptions and pricing, ensuring consistency across sales channels. CMS (Content Management Systems) handle broader content management tasks, such as creating and publishing digital content like web pages and blog posts.

What is the difference between PIM and DAM

PIM (Product Information Management) systems focus on organizing product-related data like descriptions and pricing. DAM (Digital Asset Management) systems handle digital assets such as images and videos. While PIM ensures consistency in product information across channels, DAM streamlines management of media assets. They often overlap, especially with product images, and can be integrated for more efficient content management and marketing.

Who does usually use a PIM system?

Product managers, marketing teams, e-commerce managers, sales teams, IT and operations teams, content creators, executives, and decision-makers all typically utilize a PIM system. These professionals leverage the PIM system's capabilities to manage various aspects of product information, marketing content, sales data, and operational processes.

What data can be stored in a PIM?

A Product Information Management (PIM) system can store a variety of product-related data, including basic product details like names, SKUs, and descriptions, along with product attributes such as size, color, and weight. It also manages images, videos, pricing information, inventory levels, localization data for different markets, vendor and supplier information, related products and accessories, sales performance data and customer feedback, compliance and regulatory information, as well as marketing content like brochures and user manuals. By centralizing this information, PIM systems help businesses maintain data accuracy, consistency, and efficiency across sales channels.

What is PIM and why it is important

PIM stands for Product Information Management. It's a system or process used by companies to manage and organize all the information related to their products in a centralized location. This includes details like product descriptions, specifications, images, pricing, availability, and other relevant data. PIM is important for several reasons: Consistency: It ensures that product information remains consistent across all channels and platforms where the products are sold. Efficiency: With a centralized PIM system, businesses can streamline the process of updating and distributing product information. Accuracy: By having a single source of truth for product information, businesses can ensure the accuracy and completeness of their data. Speed to market: PIM systems enable companies to quickly launch new products or update existing ones by facilitating the rapid dissemination of product information across all relevant channels. Improved customer experience: By providing accurate and consistent product information, businesses can enhance the overall shopping experience for customers.

Next step

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Ergonode PIM

Get rid of the product data mess, once and for now!