Managing product information shouldn’t be chaotic — but for many teams in the beauty industry, it is. Fortunately, the newest feature in Ergonode PIM equips you with the tools to take control and cut the time needed to launch or localize products.
From dermo-cosmetics to premium fragrance lines, product data in beauty isn’t just a technical detail — it’s central to customer trust and regulatory compliance. And let’s not forget: the EU is one of the most tightly regulated regions when it comes to selling such products.
If you’re in the industry, you likely face challenges such as:
- EU markets demanding precise and localized product information,
- Maintaining full INCI-compliant ingredient lists, translated correctly and consistently,
- Ensuring compliance with Cosmetics Regulation (EC) No 1223/2009, including proper disclosure of all 26 allergens that may be present in cosmetics,
- Crafting packaging claims that align with both local language laws and advertising regulations.
These are just a few examples of the critical product data you’re managing every day.
When Product Data Slows You Down
Beyond those regulatory demands, everyday inefficiencies in e-commerce workflows can take a toll.
Here’s a scenario that might feel familiar:
Teams juggle spreadsheets, emails, folders, and different systems to keep product information aligned across platforms and markets. Launching a new product sparks a flood of manual tasks. Teams chase scattered inputs, correct formatting errors, and verify that ingredient lists meet regulatory standards — often for multiple countries at once.
This isn’t just inefficient.
It’s a risk.
Let’s look at where it can lead:
Mistakes end up on your product pages. Deadlines slip. Customers encounter outdated or inconsistent information. Meanwhile, your team is stuck with repetitive, low-impact tasks — or worse, scrambling to fix last-minute errors.
If this sounds all too familiar, the good news is: it doesn’t have to be this way.
It’s important to understand that these issues aren’t caused by your team’s capabilities or the size of your catalog.
They stem from a broken process — or more precisely, the absence of a scalable system that grows with your catalog and your markets.
At Ergonode, we believe product data should move faster than your product roadmap. It should flow smoothly — from source systems, through your PIM, and out to every sales platform, catalog, and product asset.
That’s why we built automated sequences: a powerful way to eliminate manual work, ensure consistency, and accelerate product readiness — across any number of platforms, markets, or languages.
In the sections below, you’ll see how to turn time-consuming tasks into repeatable flows — and give your team the space to focus on growth, not grunt work.
🧠 Automating Your Beauty & Cosmetics Product Catalog — Step by Step
With Ergonode’s automation engine, you can build smart, flexible flows that eliminate manual steps and keep your product data compliant, consistent, and ready — across every market you operate in.
Let’s look at practical examples. Here are a few key terms to help you follow along:
- Statuses in Ergonode PIM represent the current step in the product publication process. If we mention a status like “compliance_readiness,” that’s our suggestion — you can customize it to match your workflow.
- Attributes define each product’s content, from basic elements like color or fragrance to complex ones like storage conditions or usage instructions.
- Categories group your products — a single item can belong to many, making automation vital for efficient tagging.
- Channels refer to specific destinations for product data, like “Shopify – English Language,” where data will be published.
If you need more context, we created a guide to Automations, which introduces the general idea of how they work in our system.
1. Allergen Warnings & Ingredient Safety Checks ⚠️
Objective: Protect customers by automatically identifying potential allergens or storage risks in cosmetic products.
Example use case:
Since inconsistent information about allergens can have serious consequences, it’s crucial to always provide accurate, up-to-date content. In this example, you could set up a dedicated status — “compliance_readiness”. For products in this status, you can analyze the “ingredients” attribute and generate four clear warnings related to safe usage. These might include:
- Storage conditions (e.g., avoid light or humidity),
- Known allergenic compounds (like linalool, limonene),
- Photosensitivity triggers,
- Application safety notes.
Why it matters:
💡 In the EU, fragrance allergens must be disclosed above certain thresholds (per Regulation 1223/2009). Automating this helps reduce compliance risk and protects consumers from adverse reactions.
2. Compliance Verification Before Launch 🧾
Objective: Ensure every product meets EU cosmetic regulations before going live.
Example use case:
Incomplete or missing information can harm your brand — and create legal exposure. Automations can help validate whether all necessary fields have been filled out before a product moves forward.
This sequence uses three statuses — “compliance_readiness”, “marketing/parameters enrichment”, and “final e-commerce review”. If any required field is incomplete, the product either reverts to an earlier status or remains where it is. Here’s what the sequence could look like:
“If a product is in “compliance_readiness”, verify that the following fields are filled:
- manufacturer,
- responsible person,
- warnings,
- ingredients,
- usage instructions.
If any are missing, revert the status to “marketing/parameters enrichment”. If complete, automatically promote to the next stage - for example, “final e-commerce review”.”
Why it matters:
✅ Helps ensure that no mandatory legal fields are skipped — critical for EU market listings and CPNP registration.
3. Fast-Track Market Expansion with Smart Translations 🌍
Objective: Speed up go-to-market timelines by auto-translating product data into required languages.
Example use case:
Let’s say a product is at the “go-to-market” stage and needs to be published on Shopify in English. However, content is also needed in French or Dutch. Here's what the sequence could do:
“If a product is set to “go-to-market” in the Shopify – English Language channel, but is missing content for French or Dutch, trigger automatic translations for:
- description,
- short description,
- application warnings,
- product title.”
Why it matters:
📦 This is essential for multilingual markets like Belgium, Luxembourg, or Switzerland. You can localize content for the same platform (e.g., Shopify) without duplicating manual effort.
4. Automated SEO Optimization 🔍
Objective: Boost online visibility with SEO-optimized metadata — without needing your team to write each entry manually.
Example use case:
You might wonder: does PIM affect SEO? Indirectly, yes. With the right automations, your team can quickly generate metadata that’s optimized for search engines. For example:
“If a product has the status “SEO enrichment”, and:
- the description is filled,
- But “meta title”, “meta description”, and “keywords” are empty —
Then generate:
- Meta description: Based on “description” attribute, using SEO best practices.
- Meta title: Based on product_title + description, max 150 characters.
- Keywords: Using the full product description.”
Why it matters:
🛒 This enables your product listings to be indexed and ranked — at scale — without the need for manual SEO copywriting.
5. Data Completeness Checks Before Publish 📊
Objective: Prevent incomplete product listings from going live.
Example use case:
Before moving a product to the next stage, you can run a completeness check on key attributes:
“When a product is in “Data Enrichment” status, check if attributes like:
- ingredients,
- properties,
- capacity,
- description
are all filled. If not, block status advancement and display a completeness score.”
Why it matters:
📉 This protects your marketplace or storefront from publishing broken or incomplete listings, reducing returns and customer complaints.
6. Naming Standardization 🎨
Objective: Normalize color names to align with filters and improve site navigation.
Example use case:
One of the common pains in e-commerce is inconsistent naming from suppliers — especially for colors. Standardizing these names helps customers browse more easily and ensures filters function properly.
“If the “color” attribute contains creative or brand-specific names like Crimson, Ruby, or Burgundy, convert them to standardized values (e.g. “Red”) based on your color dictionary.
Then, automatically assign the product to the correct filter group.”
Why it matters:
🎯 Improves filtering and navigation on mobile and desktop, reducing friction and increasing conversion rates.
7. Automatic Product Categorization 🧼
Objective: Classify products correctly without relying on manual tagging.
Example use case:
Many product feeds arrive uncategorized or inconsistently grouped. This creates confusion in navigation and impacts discoverability. With automation, you can classify based on descriptive cues:
“If the product “description” contains keywords like lipstick or lips, assign:
- Template: Lipstick,
- Categories: Makeup, Lip Makeup, Lipsticks.”
Why it matters:
🚀 Saves time for your team, keeps taxonomy clean across storefronts and marketplaces, and ensures new product files are ready faster.
8. Smart Promotional Labeling 🏷️
Objective: Highlight product USPs automatically to drive conversion.
Example use case:
Some customers shop based on specific values or claims — like vegan ingredients or country of origin. With automation, Ergonode can flag and label these features:
“If the description includes phrases like:
- “vegan,”
- “plant-based,”
- “5 ml,”
- “made in Poland”
then automatically assign visual badges such as:
- Vegan,
- Perfect for travel,
- Polish Product.”
Why it matters:
🧴 Visual tags act as micro-CTAs and are especially effective in boosting engagement on category pages and mobile devices.
9. Auto-Generate Channel-Optimized Product Names 📝
Objective: Ensure product titles are tailored to each sales channel — especially where strict formatting is required.
Example use case:
Different platforms have different title requirements. To stay compliant and consistent, automate how names are created:
“Create product names based on this template:
“Cream #brand #model – #type – #capacity”
Example result:
- “Cream Lacetti Venus – Night – 45 ml””
Why it matters:
🛍 Consistent naming improves searchability, avoids rejection from platforms like Amazon or Allegro, and helps maintain branding across all sales touchpoints.
Conclusion
Managing thousands of beauty products across multiple markets, platforms, and languages doesn’t have to feel overwhelming. But you need the right tools.
With automation sequences in Ergonode, you can finally replace scattered spreadsheets and manual tasks with a structured, intelligent flow — one that’s built to scale with your catalog, comply with EU regulations, and support your team in launching faster, more consistently, and with confidence.
From allergen warnings to SEO, translations to category mapping — every process becomes faster, cleaner, and less error-prone.
Your team gets time back.
Your listings go live sooner.
Your product data works for you, not against you.
Get in touch wth our team today and talk to us about how our platform can help you get your products ahead of the competition.
