Cross-border in E-commerce isn't just translations [PL webinar]

[Event in Polish, but the ENG edition is coming soon]

‍

Cross-Border Ambitions? You’re Not Alone If It’s Been Tougher Than Expected.

You’ve localized your site, translated key content, and maybe even opened up international shipping.

The plans were there, the effort was real — but somehow, the results haven’t matched the expectations.

If that sounds familiar, you're not alone.

Many brands set out to grow beyond their home market and quickly discover that cross-border expansion brings more complexity than anticipated. The issue isn’t a lack of ambition — it’s the challenge of putting the right structure in place.

Why Cross-Border Feels Like a Bigger Leap Than It Should Be

Global cross-border e-commerce is projected to reach $7.9 trillion by 2030, according to Statista. The opportunity is massive — but turning that opportunity into sustainable growth requires more than translation and logistics.

Each market brings its own ecosystem of platforms, buyer behaviors, payment norms, and compliance hurdles. What works in one country might fall flat in another — even with the same product.

Many teams face the same pain points: scattered product information, unclear priorities, misaligned departments, and a tech setup that can't flex to local needs.

The issue isn’t enthusiasm — it’s execution.

It’s tempting to lean on platforms and integrations to “fix” cross-border challenges. But true readiness comes from aligning people, processes, and strategy first. The brands that succeed are the ones that take time to structure their product data, define local content needs, and coordinate teams across marketing, tech, logistics and product.

How PIM Supports the Process — Wherever You Are in It

While strategy sets the direction, having the right systems in place makes that direction scalable. That’s where Product Information Management (PIM) comes in.

Whether you're preparing to enter a new market or already selling internationally, PIM helps centralize and structure product data, streamline localization, and reduce errors across channels. It supports faster go-to-market timelines, clearer internal workflows, and consistent messaging — no matter how many countries or platforms you're working with.

PIM doesn’t replace strategy. But it amplifies it.

Join the Webinar: Smarter Cross-Border Growth, Enabled by Better Structure

In our upcoming webinar - led by Marek Kich from Satisfly and Kamil Niedziewicz from Ergonode - we’ll share what we’ve seen go wrong (and right) in cross-border expansion — from overlooked planning decisions to costly product data mistakes.

We’ll also explore the role of PIM in turning chaotic processes into repeatable, reliable growth models.

You’ll learn how to:

• Avoid the most common strategic and operational mistakes in cross-border e-commerce
• Identify what really needs to be in place before entering a new market
• Understand how a PIM system can improve, accelerate, or stabilize your international growth

If cross-border is on your radar, this is the clarity you need.

Ready to simplify your catalog and make SKUs work for you—not against you?

🗓️ Date: May 30, 2025

⏰ Time: 12:30 PM

📍 Live webinar – register to save your spot now!