Recording: Smarter cross-border strategy - why localization isn't just translation

Smarter Cross-Border Growth – Webinar Replay

Expanding into new markets sounds simple in theory — localize your website, translate your content, and enable international shipping. But in practice, it rarely goes as planned.

The strategy makes sense, the effort is real — yet somehow, the results don’t match the ambition.
If that sounds familiar, you’re not alone. Many growing brands face the same challenge: global expansion offers opportunity, but it also multiplies complexity.

Why Cross-Border Feels Harder Than It Should

The global cross-border e-commerce market is expected to reach $7.9 trillion by 2030 (Statista). Yet the brands that succeed are those that understand this simple truth: scaling internationally requires more than just translation and logistics.

Every country has its own ecosystem — platforms, buyer behaviors, payment habits, and compliance rules. What converts in one market might fall flat in another.
Behind the scenes, teams struggle with:

• scattered and inconsistent product data,
• disconnected marketing and product workflows,
• and inefficient localization processes.

The challenge isn’t the ambition — it’s the execution.

How PIM Makes Expansion Scalable

Strategy defines where you’re going.
The right systems define how fast and how well you get there.

That’s where Product Information Management (PIM) comes in. Whether you’re preparing to enter a new market or already selling globally, PIM helps you:

• Centralize and standardize all product data
• Simplify localization and translations
• Reduce channel-specific errors
• Accelerate go-to-market timelines
• Keep product messaging consistent across countries

PIM doesn’t replace strategy — it makes it scalable.

About the Webinar

On May 30, 2025, Marek Kich (Satisfly) and Kamil Niedziewicz (Ergonode) shared real-world insights from brands expanding internationally — what went wrong, what worked, and how to avoid the most common product data pitfalls.

They explored how structure, process, and technology can turn complex cross-border operations into a repeatable, reliable growth model.‍

Watch the full webinar replay below.