Upcoming
May 30, 2025
CET
Polish
Recording: Smarter cross-border strategy - why localization isn't just translation
Cross-border growth starts with data you can trust
Expanding into new markets sounds simple: localize the site, translate the content, switch on international shipping. In practice, it rarely goes that smoothly — and the gap is almost never marketing. It's the product data underneath it.
Smarter Cross-Border Growth
Marek Kich (Satisfly) and Kamil Niedziewicz (Ergonode) on the product data mistakes that quietly sink cross-border expansion — and how to avoid them.
Everything you need to know
Mistakes get expensive when you enter a market unprepared
Global cross-border e-commerce is projected to reach $7.9 trillion by 2030 (Statista). But the brands that actually capture that growth understand something the rest miss: scaling internationally takes more than translation and logistics.
Every country is its own ecosystem — platforms, buyer behavior, payment habits, compliance rules. What converts in one market can fall completely flat in the next. Behind the scenes, teams are usually fighting the same three fires:
- Scattered, inconsistent product data across markets and channels
- Marketing and product workflows that don't talk to each other
- Localization processes that slow every launch down
How a PIM makes expansion scalable
Strategy tells you where you're going. Your systems decide how fast — and how well — you actually get there. That's the role a Product Information Management (PIM) platform plays. Whether you're preparing to enter a new market or already selling globally, a PIM helps you:
- Centralize and standardize product data across every market
- Simplify localization and translation instead of duplicating work per country
- Cut down channel-specific errors before they reach a marketplace
- Shorten go-to-market timelines for every new launch
- Keep product messaging consistent no matter where it's read
A PIM doesn't replace strategy — it's what makes strategy scalable.
Localization only works once the data behind it is clean, structured, and built to scale with you.
Real lessons from brands who've expanded cross-border
Marek Kich (Satisfly) and Kamil Niedziewicz (Ergonode) sit down to share what actually happens when brands take their products into new markets — what went wrong, what worked, and how to sidestep the most common product data pitfalls before they cost you a launch.
Together, they unpack how structure, process, and the right technology turn a complicated cross-border operation into a growth model you can repeat with confidence.
Brings hands-on experience helping brands navigate the operational side of entering new markets.
Focuses on how structured product data and PIM systems remove friction from cross-border growth.
Ready to see if your product data can handle expansion?
Talk to the Ergonode team about your catalog, your markets, and where a PIM would actually move the needle.
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