Product Safety Compliance GPSR for e-commerce - Master Guide
The complete guide to GPSR compliance for e-commerce
21 pages of practical guidance on how the EU's new product safety regulation changes what sellers, manufacturers, importers and marketplaces must do — and how to build a product catalog that's ready before the next audit.
GPSR has applied across the EU since 13 December 2024 — for every online seller, regardless of where they're based.
One regulation, four roles of responsibility, and very little time to prepare
GPSR applies to literally every consumer product sold in the EU — online or off, whether the manufacturer is based inside Europe or on the other side of the world. This ebook walks through exactly what the law tests: who counts as "responsible," which documents you need, and how it looks in practice on the marketplaces where you're probably already selling.
It's not a legal brief to skim past — it's a working guide, built with real-world examples across electronics, toys, household chemicals and cosmetics, and a concrete answer for each question sellers actually ask.
The regulation applies to all consumer products, sold both in stores and online, and includes specific safety measures for online marketplaces.
Six chapters, one path to compliance
The ebook moves step by step — from what GPSR actually is, to who it affects, through the exact requirements, to how to answer the questions sellers ask most.
What is GPSR?
Where regulation 2023/988 came from, what it replaces, and how the Safety Gate rapid-alert system works across the EU.
Who should pay attention to GPSR?
Manufacturer, importer and distributor duties — where one role's responsibility ends and the next one begins, illustrated with a furniture example.
Key requirements of GPSR
Catalog assessment, a responsible person in the EU, traceable manufacturer data, labeling and safety notices — with industry-specific examples.
GPSR and selling on marketplaces
What Amazon and other platforms now check before a listing stays live — and what happens if it doesn't comply by the deadline.
How PIM helps with GPSR compliance
Shown on real screenshots — no code, no dev work — exactly what Ergonode PIM does in practice.
Frequently asked questions
Do you need to name a responsible person in the product description? Do you need your own if you resell an EU manufacturer's product? Answered directly.
Who does GPSR affect?
The regulation splits responsibility across four roles in the supply chain. Each one owes something different — and each one needs to know exactly what.
Primary responsibility
Owns product safety and compliance end to end. Firms outside the EU must appoint a responsible person on EU territory.
Verification at entry
Checks the product has a complete set of safety certificates and correct labeling before it ever reaches the EU market.
Compliance downstream
Keeps safety documentation on hand and stays alert for recalls, warnings, or anything that changes after the sale.
Access to information
Doesn't have to name their own responsible person — but must be able to hand consumers the safety information on request.
"An online seller doesn't need to appoint their own safety-responsible person if they're selling a product straight from an EU manufacturer that already complies with GPSR — but they must be able to provide the relevant information on request."
Six requirements, broken into what actually changes
GPSR compliance isn't one document — it's a set of practices to put in place across your entire product catalog, whatever its size.
Catalog assessment
Review every listing — including used, refurbished and reconditioned items — against GPSR's scope.
An EU-based responsible person
Naming who is accountable, and keeping their contact details visible on packaging or labels.
Transparent manufacturer data
Name, address and contact details that let anyone trace the product back to its source, fast.
Local-language labeling
Warnings and instructions matched to the language of every market where the product is actually sold.
Compliance documentation
Certificates and instructions organized and ready to produce the moment they're requested.
Ongoing safety reviews
Risk analysis before launch, and continued monitoring once the product is already on the market.
GPSR and selling on marketplaces
Amazon and other major platforms have already updated what they ask sellers for. The ebook lists exactly what keeps a listing live.
Visual proof of possession
Extra images some platforms request to confirm you actually hold the product you're listing.
Supplier, importer or manufacturer info
Contact details visible so every part of the supply chain stays traceable.
A named responsible person
An EU contact accountable for safety, reachable from the packaging or label.
Safety information, in the local language
Warnings and instructions consumers can actually read and act on.
How Ergonode PIM helps with GPSR compliance
The ebook shows this on real screens — no code, no fragments, no dev work. Here's exactly what the platform does in practice.
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Build a catalog structure for every product family
Basic data, logistics data, multimedia, product relations, category hierarchy, sales-channel fields, multilingual content — model a product card that satisfies today's regulation and tomorrow's (GPSR, and the coming Digital Product Passport), with no extra development work.
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Keep every supplier's details in one place
Brand name, full address, logos, photos, employee counts, safety standards — plus the person responsible for safety procedures under GPSR. The level of detail is entirely up to the operator, no programming required.
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Manage icons, descriptions and warnings per label
Every safety label can carry an icon, a short summary or a full description, along with photos and other media — so your catalog is ready for the future of product management with confidence, not guesswork.
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Know exactly when a product was last audited
The person responsible for GPSR procedures can review the whole catalog on a personalized view and export the relevant data to XLS or CSV before any audit — no scrambling required.
Frequently asked questions
A sample of the questions the ebook's FAQ chapter answers in full — the ones online sellers ask most.
Do I have to name my own responsible person if I resell an EU manufacturer's product?
No — if the manufacturer is based in the EU and already complies with GPSR, they're the one who needs a designated responsible person. Your job as a reseller is to make sure that information is available when it's needed, and to cooperate if a safety issue is reported.
Should I name the responsible person in the product description?
You're not obliged to. GPSR requires a responsible person to exist in the EU, but marketplaces don't require you to publish that name in the listing itself. What matters is that the manufacturer has designated someone, and that they can respond if regulators ask.
Is there specific information I should include in the listing anyway?
It's not mandatory, but good practice: safety warnings relevant to the product, clear usage and maintenance instructions, and a contact — customer service or the manufacturer — for safety-related questions.
Who can act as the "responsible person"?
The manufacturer, the importer, an authorized representative, or a fulfilment provider — as long as they're genuinely tied to the product. For non-EU goods, having this person based in the EU is what gives regulators and consumers confidence that the product meets EU safety standards.
Don't wait for a regulator to find the gaps for you
Get the full ebook for the complete breakdown — or talk to the team about how Ergonode PIM can get your catalog GPSR-ready without a single line of code.
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