The pandemic didn't just grow ecommerce. It changed what running a store requires

Today's world is heavily automated — we buy, distribute, and sell products remotely, with almost no human involvement at any single step. The ebook opens with a simple observation: the pandemic accelerated ecommerce development by at least five years, and advertising costs are rising while campaign effectiveness declines.

To compete in that environment, every ecommerce owner needs to be mindful of the trends and adapt to new technologies — while still keeping a human element in the process. That's the tension the whole ebook is built around: empowering the creativity of ecommerce teams in product catalog enrichment, instead of drowning them in repetitive data work.