Sportano - Dynamic growth in an impressive number of new markets thanks to efficient product onboarding

Thanks to the use of Ergonode, Sportano was able to launch sales in the PL market in a very short period of time and accelerate the launch of additional markets in Europe.

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Challenges:

• Determine an effective process for describing products
• Plan to add a large assortment of products in a very short period of time
• Variety of assortment and product categories, including team sports, water sports, winter sports, fishing, hiking, biking, skating, apparel, accessories and many others
• Dynamic team development
• Planned very rapid growth of product base

Activities:

• Determination of the product life cycle and definition of responsibilities (taking into account the planned development of the team and planned markets)
• PIM solutions market research
• Implementation of Ergonode PIM tool (2 months)
• Sales launch (12.2021) with initial product base created in Ergonode PIM
• Preparation of descriptions of the initial assortment in less than 2 months (1000 products) by a Product Content team of 5 people
• Successive increase of the product base (currently: more than 200 thousand products in more than 300 categories)
• Expansion of the Product Content team (currently: 30 people)
• Launch of additional markets (Czech Republic, Hungary, Romania)

Results:

Thanks to the use of Ergonode, Sportano was able to launch sales in the PL market in a very short period of time and accelerate the launch of additional markets, while significantly increasing the number of products available for sale (1 thousand -> 100 thousand in six months).