eStyl - Integrating PIM into Estyl.pl's E-Commerce Strategy

About the customer

‍Estyl.pl, established in 2004, is Poland's premier online retailer specializing in professional hair, body, and nail cosmetics. Offering over 4,000 products from more than 90 brands, Estyl.pl serves a vast customer base with a proven track record of over 350,000 completed orders​

• Industry: Online Retail for Cosmetics
• Established: 2004
• Product Range: Over 4,000 products from more than 90 brands
• Customer Base: Extensive, with over 350,000 orders fulfilled

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Introduction

In the fast-evolving e-commerce landscape, Estyl.pl recognized the need to enhance their operational efficiency and data management to maintain their market leader status in the cosmetics industry.
Estyl.pl aimed to boost operational efficiency and data management to solidify its status as a leader in the cosmetics industry.
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Problem

The company faced significant challenges in managing an extensive product catalog with diverse offerings, leading to inefficiencies in product information management and data utilization across different sales channels.
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The company struggled with:

• Catalog Management: Extensive and varied product listings
• Data Handling: Inefficiencies in managing data across sales channels

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Need for PIM

As Estyl.pl expanded its product range and customer base, the complexity of handling extensive product data increased. The need for a robust Product Information Management (PIM) system became evident to streamline operations, improve product data accuracy, and enhance the customer shopping experience.

• Growth Management: Simplifying operations as product range and customer base expanded
• Data Accuracy: Ensuring accurate product details across platforms
• Customer Experience: Enhancing the shopping experience with reliable product information

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Solution

Estyl.pl implemented a comprehensive PIM solution that facilitated efficient catalog management, improved data accuracy, and enabled seamless updates across multiple sales channels. This integration allowed for a centralized platform where product information could be managed uniformly, reducing manual errors and operational redundancies.
Implementation of a PIM system enabled:

• Centralized Data Management: Unified platform for product details
• Reduced Redundancies: Minimized manual data entry errors
• Streamlined Updates: Faster and consistent product information updates across channels

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Results

The adoption of PIM technology at Estyl.pl led to significant improvements in data management and operational efficiency. The streamlined process allowed for quicker product updates, accurate data dissemination across channels, and improved team productivity by reducing the time spent on data management​
Post-PIM integration, Estyl.pl achieved:

• Operational Efficiency: Improved data handling and reduced time on data management
• Data Consistency: Enhanced accuracy and uniformity in product information dissemination
• Productivity Boost: Freed up resources to focus on strategic tasks rather than routine data upkeep

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Conclusion

‍The strategic integration of PIM technology significantly boosted Estyl.pl’s operational capabilities and market responsiveness, reinforcing their competitive edge in the e-commerce sector.

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