From Chaos to Clarity [Webwinkel Vakdagen 2025 Keynote]

Do you know how to tackle the “Product Data Paradox”? And what’s the best way to scale product data processes? The answers can be found in the presentation from Webwinkel Vakdagen 2025, created by Tomas Hesseling from Ergonode and Harry Cloke from Patchworks. Download it for free - simply leave your e-mail and grab your copy to learn how to get from chaos to clarity.

PIM as the beating heart of your product management setup

From Chaos to Clarity: The Power of Automation & Integration in E-Commerce is your first step in understanding how to get control of your data. If you’re tired of digging through messy spreadsheets, chasing down missing info, or dealing with frustrated customers, you’re not alone—and you don’t have to stay stuck.

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Because bad management of product information hurts your company’s performance:

• Customer Experience: 40% of customers return products because of poor or inaccurate product information (GS1 US Survey, 2022)

• Operational Efficiency: Marketing teams spend up to 25% of their time hunting for and validating product information (Ventana Research, 2023)

• Market Agility: The average time-to-market for new products extends by 3-4 weeks when product data is fragmented (Forrester Research)

• Brand Integrity: 68% of consumers say they would switch brands after inconsistent experiences across channels (PwC Customer Experience Survey)

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And what happens when good practices are in place?

• Companies with high-quality product data achieve 15-25% higher conversion rates (Aberdeen Group)

• Businesses with integrated data systems launch products 40% faster than competitors (Ventana Research, 2023)

• Organizations with automated data workflows report 30% higher team productivity (McKinsey Digital)

• Brands with consistent omnichannel information see 20% higher customer lifetime value (Harvard Business Review)

Integrations providing seamless flow of data

Once your data is enriched, and designed to meet your expectations, the next step is to make sure it lands where you need it. With the right integration approach, you can achieve critical results, such as:

• 65% reduction in integration costs compared to point-to-point approaches
• 70% faster implementation of new sales channels
• 80% reduction in data synchronization errors
• 90% decrease in IT dependency for commerce operations

Modern integration platforms effectively function as the nervous system of commerce technology, ensuring information flows reliably throughout the entire ecosystem.

Get your copy, and kick off the journey to a better way of managing product information.

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