Quick conquest of Europe

Thanks to the use of Ergonode, Sportano was able to launch sales in the PL market in a very short period of time and accelerate the launch of additional markets in Europe.

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Main challenges

• Determine an effective process for describing products 
• Plan to add a large assortment of products in a very short period of time
• Variety of assortment and product categories, including team sports, water sports, winter sports, fishing, hiking, biking, skating, apparel, accessories and many others
• Dynamic team development
• Planned very rapid growth of product base

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Activities

• Determination of the product life cycle and definition of responsibilities (taking into account the planned development of the team and planned markets)
• PIM solutions market research 
• Implementation of Ergonode PIM tool (2 months)
• Sales launch (12.2021) with initial product base created in Ergonode PIM
• Preparation of descriptions of the initial assortment in less than 2 months (1000 products) by a Product Content team of 5 people 
• Successive increase of the product base (currently: more than 100 thousand products in more than 300 categories)
• Expansion of the Product Content team (currently: 30 people)
• Launch of additional markets (Czech Republic, Hungary, Romania)

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Results

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Thanks to the use of Ergonode, Sportano was able to launch sales in the PL market in a very short period of time and accelerate the launch of additional markets, while significantly increasing the number of products available for sale (1 thousand -> 100 thousand in six months).

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