Every day, e-commerce professionals face large amounts of data collected on multiple spreadsheets. As a result, stress and chaos gradually build up in teams, errors occur, and motivation disappears. Can this be avoided?
As Forrester Research experts point out:
e-commerce teams need a PIM solution to manage multiple sales channels and to create and manage content that is appropriate for each channel and market segment. Companies that don't have a high-quality PIM system risk that the information they publish will meet only minimal market requirements and won't be sufficiently aligned with customer expectations.
You will support your team by choosing a PIM
A PIM tool can make your work process smoother, communication more efficient, and product data management even more streamlined. That's not all! With Product Information Management:
1. You will gain greater control over large amounts of product data and the ability to share product information consistently across all sales channels (e.g. e-commerce, catalogs, SEO, marketplace), which will help eliminate errors.
2. You will improve customer service - reliable product information reduces the number of inquiries from customers. With a centralized product information management system, customer service can respond faster to requests. You will improve the customer experience by providing consistent product information at every stage of the purchase path and across every sales channel.
3. You will achieve a competitive advantage by bringing products to market faster. A PIM tool is a surefire way to increase cross-sell and up-sell potential.
4. You will save time and energy of the team, which can perform more cost-effective activities, e.g. instead of spending a day on data validation, they can prepare effective SEO descriptions that have a real impact on search engine visibility and thus increase conversions.
5. You will ensure data security and improve the flow of product information within the organization and between business partners.
The PIM system solves most of the problems that e-commerce teams and leading market players face on a daily basis. In addition to the support you can easily measure in progress tables, reduced budgets dedicated to onboarding or for returns of misdescribed products; you simultaneously obtain the support that is difficult to quantify - positive emotions and gratitude of the team. A PIM system is definitely a sure step towards the success of your employees and your online store or marketplace.
Source: The Forrester Wave™: Product Information Management Solutions, Q2 2018, https://www.forrester.com/report/The+Forrester+Wave+Product+Information+Management+Solutions+Q2+2018/-/E-RES141114
