Creating accurate and user-friendly size charts is crucial for any e-commerce business, particularly in the apparel industry. A well-crafted size chart can enhance customer satisfaction, reduce returns, and ultimately boost your sales. However, several common mistakes can turn a size chart into a source of confusion and frustration for customers. Here, we discuss five bad practices for size charts that you should avoid and how to create better ones to support your business.
1. Using Only Images for Size Charts
While images can provide a quick visual guide, relying solely on them for size charts is a significant mistake. Images often lack the precision required for customers to make informed decisions, as they can be interrupted on many devices (no responsive for different device sizes). Also images are bad way for SEO strategy. It's essential to pair images with detailed measurements and clear instructions. A comprehensive approach that combines visuals with text ensures that customers understand exactly what they’re purchasing.
Tip:
- Always include detailed measurement tables alongside images.
- Provide examples or guides on how to interpret the images.
2. Generalizing Data with One Size Chart for All Products
Using a one-size-fits-all size chart across different product categories is another common pitfall. Different products, such as shoes, shirts, and pants, each have unique sizing requirements that a general chart cannot accommodate. A lack of specificity can lead to incorrect sizing and, consequently, increased returns.
Best Practice:
- Create separate size charts tailored to each product category.
- Update these charts regularly based on customer feedback and product changes.
3. Ignoring Regional Differences (Inches vs. Centimeters, US vs. EU vs. UK Sizes)
In today’s global market, failing to account for regional differences in size charts can alienate potential customers. Measurements and sizing systems vary significantly across the world. For instance, the US uses inches, while most European countries use centimeters. Similarly, clothing sizes differ between the US, EU, and UK, which can confuse international buyers if not properly addressed.
Key Actions:
- Provide size charts in both metric and imperial units.
- Include conversion charts or calculators to help customers find their correct size.
4. Providing Misleading or Inaccurate Data Ranges
Misleading data ranges are detrimental to customer trust. This issue often arises when brands try to standardize sizes across a wide range of products or fail to update size charts after product modifications. When customers receive items that don't fit as expected, it results in disappointment and an increased likelihood of returns.
Checklist for Accuracy:
- Regularly review and update size charts to match actual product dimensions.
- Use customer feedback to refine sizing information and address common issues.
5. Lack of Instructions on How to Take Accurate Measurements
A size chart is only as good as the instructions provided to customers on how to use it. Without clear guidance on how to measure themselves accurately, customers are likely to make mistakes that lead to poor fit and dissatisfaction. Providing comprehensive instructions, including images or videos, can significantly improve the accuracy of orders.
Instruction Tips:
- Offer step-by-step guides with images or videos showing how to measure correctly.
- Include tips on common mistakes to avoid during measurements.
6. Overcomplicating the Size Chart
While detailed size charts are essential, overloading them with too much information can be counterproductive. A cluttered and overly complicated size chart can overwhelm customers, making it difficult for them to find the information they need. Striking the right balance between detail and simplicity is key.
Simplification Strategies:
- Use a clean, easy-to-read format with clearly defined sections.
- Highlight the most critical information, such as key measurements and conversion charts.
7. Failing to Consider Body Shapes and Fit Preferences
Different customers have different body shapes and fit preferences, and a one-dimensional size chart might not cater to all these needs. It's essential to acknowledge that not all "size mediums" are created equal. Some customers may prefer a looser fit, while others prefer a tighter one. Providing information on fit types (e.g., slim, regular, loose) can help customers make better choices.
Enhancement Ideas:
- Include a description of the fit for each product (e.g., "slim fit," "relaxed fit").
- Offer guidance on how different fits might affect the choice of size.
Conclusion
Avoiding these common size chart mistakes is essential for improving customer satisfaction and reducing return rates. By creating size charts that are accurate, region-specific, and user-friendly, your e-commerce business can enhance the overall shopping experience and build lasting customer loyalty.
Further read:
- 10 advantages of PIM that make your shop work better
- 20 Crucial Signs Your Business Requires a PIM | Ergonode
- Accelerate the descriptions of products in your e-commerce using variables
- Improving returns management in apparel industry
- How to sell online to make a sale - the basics of product information
Want to know more?
We believe that with PIM system, we can help you improve your ecommerce business and meet the challenges of fashion industry. Need details and more arguments for your decision? No problem! Download our ebook "PIM for Fashion" and put our PIM solution into action.
