Recording: Unlock the Secrets of High-Converting E-Commerce Product Pages

Product Pages That Convert – Webinar Replay

Creating product pages that truly convert requires more than just great visuals or detailed descriptions — it’s about designing a complete digital experience.

On December 19, 2024, Ergonode hosted an expert-led webinar exploring the anatomy of a product page — what makes it effective, compliant, and ready to sell in today’s e-commerce landscape.

Why You Should Watch

Your product page is your brand’s frontline. It’s where customers make their buying decisions — and where even small improvements can lead to measurable growth. In this session, Marcin Piwowarczyk broke down the key elements that turn an ordinary page into a powerful sales driver.

You’ll discover:

• The evolution of product pages — from static text to immersive content ecosystems.
• How to balance design and compliance — integrating legal and safety information without sacrificing aesthetics.
• What really drives conversions — from 360° visuals and customer reviews to personalization and AI-driven recommendations.
• Why imitation isn’t innovation — the hidden pitfalls of copying industry giants and how authentic storytelling wins instead.
• How PIM streamlines it all — efficiently managing, enriching, and publishing consistent product content across multiple sales channels.

Who Should Watch

This webinar is designed for e-commerce managers, brand owners, and digital teams across industries like fashion, sports, home decor, furniture, and retail — anyone looking to improve the performance, compliance, and conversion rate of their product pages.

Watch the Recording

Learn how to build product pages that inform, engage, and sell — while staying fully compliant with modern standards.‍

Watch the full replay below - choose auto-generated subtitles.