Meet Us At Emerce E-commerce Live 2025 in Amsterdam

Why Every E-Commerce Marketer Needs PIM in Their Toolkit — Join Us at E-commerce Live!

In the fast-moving world of digital commerce, marketers are constantly juggling platforms, product data, campaign timelines, and customer expectations. Add growing product catalogs and ever-evolving content requirements to the mix, and it’s easy to see why e-commerce marketing today is more complex than ever.

That’s why we’re thrilled to announce that we’ll be at E-commerce Live! 2025, one of the leading industry events for e-commerce professionals in the Netherlands.

Join us  at Beurs van Berlage in Amsterdam for a keynote that puts the spotlight on one of the most underrated tools in any marketer’s tech stack: Product Information Management (PIM).

Presentation: "Why PIM Belongs in Every E-Commerce Marketer’s Toolkit"

In this can’t-miss session, our own Tomas Hesseling will dive into how a smart, automated PIM system can radically transform the way marketing teams work.

"In today’s fast-paced digital landscape, marketers are under constant pressure to deliver faster, work smarter, and achieve better results. At the heart of successful e-commerce marketing lies one crucial asset: product data. And that’s where Product Information Management (PIM) comes in.Join Tomas Hesseling for an insightful session on how a smart, automated PIM system can become a game-changer for marketing teams. From foundational concepts to practical, real-world applications, this presentation explores how PIM streamlines daily tasks, enhances campaign efficiency, and empowers marketers to focus on what they do best—driving growth."

Here's what you can expect:

• Why PIM is no longer just an IT or operations concern
• How product data is the backbone of effective marketing
• Practical use cases showing how PIM helps streamline campaigns, speed up launches, and reduce errors
• Tips for choosing and implementing the right PIM solution

Whether you’re managing hundreds of SKUs or thousands, whether you're selling across 3 channels or 30, the complexity of managing product information is real—and it's costing time, money, and results.

🎯 Why This Matters for Marketers

Traditionally, PIM has been viewed as a tool for e-commerce operations—relevant for product teams, e-commerce managers, or developers. But times have changed. Today, marketing teams are at the front line of product content: from crafting SEO-friendly descriptions to creating channel-specific messaging and ensuring that product assets stay consistent across the board.

PIM bridges the gap between product data and marketing execution. It ensures that your campaigns launch with clean, accurate, and optimized information—without the back-and-forth that slows everything down.

Here’s what modern marketing teams gain with a robust PIM system:

• Speed: Launch campaigns faster with centralized, accessible product content
• Consistency: Ensure messaging and visuals are aligned across every channel
• Efficiency: Automate manual updates and eliminate version control chaos
• Scalability: Handle growing product lines and new channels without burning out your team

If you’ve ever scrambled to find the latest product image, fixed a typo after launch, or updated 47 spreadsheets manually—this session is for you.

Win Free Tickets to E-commerce Live!

Want to attend the event on us?We’re giving away a limited number of free tickets to E-commerce Live! 2025. This is your chance to not only join Tomas’s session but also explore the entire ecosystem of e-commerce tools, trends, and networking opportunities.

How to enter:

Register yourself below for your chance to win. Winners will be notified via email before the event.No purchase necessary—just bring your curiosity and your marketing hat.

No purchase necessary—just bring your curiosity and your marketing hat.

See you in Amsterdam!