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The Comprehensive World of Data in PIM Systems: What to Collect

A PIM system is an eCommerce Swiss Army knife, managing product details, marketing, visuals, compliance, logistics, and more in one versatile tool.

In today's rapidly changing e-commerce landscape, efficient product data management is the cornerstone of success. A Product Information Management (PIM) system is a dynamic platform that allows businesses to gather, organize, and enhance a diverse array of product information. From foundational details to channel-specific parameters, a PIM system offers a versatile toolkit for optimizing customer experiences and expanding into new markets. 

In this guide, we'll explore the various types of data you can collect in a PIM system and how they can revolutionize your approach to product management.

  1. Basic Information: Building the Foundation

At the heart of any PIM system lies the bedrock of product data - basic information. This includes critical attributes such as product names, SKUs, and product descriptions. By centralizing this foundational data, businesses establish a solid foundation for effective product management and seamless customer experiences.

  1. Marketing & Sales Information: Crafting Persuasive Narratives

Compelling marketing and sales information are essential for captivating customers and driving conversions. A PIM system enables businesses to store persuasive product descriptions, marketing labels, promotional messages, and engaging sales pitches. This ensures a unified brand voice and consistent messaging across various marketing channels, maximizing the impact of product campaigns.

  1. Images & Videos (Rich Media): Visual Storytelling

Visual content is a powerful tool for attracting and engaging customers. PIM systems provide a centralized repository for a wide range of rich media assets, including images, videos, 360-degree views, and product manuals. This streamlines content management, ensuring that customers receive consistent and high-quality visuals, thereby enhancing product experiences and reinforcing brand identity.

  1. Tech Specifications: Empowering Informed Decisions

For certain products, detailed technical specifications are paramount to inform customers accurately. In a PIM system, businesses can collect and organize data like dimensions, weight, materials, compatibility, and other product-specific information. This empowers customers to make informed decisions, reducing the likelihood of returns and enhancing customer satisfaction and brand credibility.

  1. Compliance and Regulatory Information: Meeting Industry Standards

In industries with specific compliance and regulatory requirements, a PIM system acts as a repository for certifications, safety standards, and legal information. Ensuring that products meet industry-specific guidelines is crucial for maintaining customer trust and adhering to legal obligations, minimizing compliance-related risks.

  1. Product Relations: Cross-Selling and Upselling Opportunities

PIM systems facilitate the establishment of relationships between products, such as bundles, accessories, or related items. This data enables cross-selling and upselling opportunities by recommending complementary products to customers, enhancing the overall shopping experience and increasing average order value.

  1. Localization and Globalization Data: Expanding into New Markets

For businesses eyeing international markets, localization and globalization data are indispensable. PIM systems enable the management of product information in different languages, currencies, and regional variations, facilitating smooth expansion into international markets and connecting with a global customer base.

  1. Logistic Parameters: Streamlining Shipping and Packaging

Efficient logistics are paramount for seamless operations. PIM systems store logistic parameters, including shipping information, packaging dimensions, and weight. This data helps businesses optimize their shipping processes, ensuring accurate shipping costs, streamlined packaging, and timely delivery of products to customers.

  1. Specific per Channel Parameters: Tailoring for Channel Success

Different sales channels may have unique requirements. PIM systems allow businesses to define specific parameters for each channel, tailoring product information to meet the platform's guidelines and optimize performance. This ensures that products are presented in the best possible way on each platform, driving better results and channel-specific success.

A PIM system is a dynamic and comprehensive platform that empowers businesses to collect, manage, and enrich a diverse range of product data. By harnessing its full potential, businesses can gain a competitive edge in the ever-evolving landscape of eCommerce and retail. Elevate your product management strategy with Ergonode and unlock new levels of efficiency, customer satisfaction, and market expansion.

Marcin Piwowarczyk

CEO & Founder of Ergonode PIM