To take full advantage of omnichannel, to be able to reach customers through various channels and provide them with the maximum shopping experience in each of them, PIM is an essential piece of the puzzle.
One of the main differences between a PIM and a regular online store database is that in PIM systems, you can automatically assign more information to products for different channels.
They say that a picture expresses more than a thousand words. There is something in it - as many as 87.6% of respondents considered the product image as the key element of the shopping experience.
The expansion of e-commerce due to pandemic means more players in the market and a lot more data to manage. PIM systems are an essential piece of the puzzle to deliver growth for businesses in 2021.
Product information management for many employees in the e-commerce industry is a nightmare. Every day, they have to add a huge amount of data, check if they are correct and eliminate errors